DIY Video Production: Getting Started
You don’t need a big budget or fancy equipment to create effective marketing videos. Most modern smartphones shoot in HD and offer simple editing options. For basic editing, try free software like iMovie (Apple), Windows Video Editor, or user-friendly apps like InShot and CapCut.
- Use your phone’s main camera for better quality.
- Natural lighting (sunlight) gives a clean, professional look.
- Keep shots steady using a low-cost tripod or by propping your phone against stable surfaces.
What to Film: Local Video Content Ideas
Start with short, simple videos that demonstrate expertise and build trust:
- Customer testimonials right at your business location
- Quick tips related to your service (e.g., “How to unclog a sink” for plumbers, “How to spot roof damage” for roofers)
- Behind-the-scenes tours of your workspace or team
- Before-and-after project highlights
- FAQ videos answering common customer questions
Aim for videos between 30 seconds and 2 minutes for social media. Authentic and informative always beats highly produced but generic content.
Where to Share Your Videos
After uploading to your Google Business Profile, use social media for the best local reach:
- Facebook and Instagram: Great for short tips and team intros
- Google Business Profile: Add videos for service/product highlights and local search boosts
- YouTube: Host longer “how-to” videos and create a channel for your business
- Your website and blog: Embed videos on service or testimonial pages to improve SEO and conversion rates
Measuring Video Success
Track views, likes, clicks, and shares using each platform’s analytics tools. For Google Business Profile, monitor how many times your videos are watched and if viewers take actions such as visiting your website or calling the business.
Pro Tips for Small Businesses
- Caption your videos for viewers watching with sound off.
- Include a call-to-action (phone number, “Visit us today,” or a special offer).
- Reuse video content across email campaigns and website pages for extra mileage.
- Consistency matters: Aim for one new video per month as a realistic cadence.
